PrintCity Forum: “Trends in the Packaging Industry”

How is packaging changing in the digital world and with the shift from the point of sale to the Internet? Answers to pressing industry issues were provided by the 5th Packaging Inspiration Forum at the PrintCity on 26 and 27 February 2018. Packaging experts from the fields of print, design and branding were guests at the Grand Elysée Hotel in Hamburg. The different perspectives of lectures and a panel discussion were a real source of inspiration. Of course Epple, as a member of PrintCity and the leading manufacturer of packaging inks, was on-site. Ulrich Kuklan, sales representative for Epple, had intensive discussions on event topics such as enhancement, consumer behavior, optimized value chain as well as multi-sensorics.