Epple Experts Event: Packaging printers praise topic variety

Since the beginning of the year, Epple has established the format “Epple Experts Event”. Specialists in different areas communicate with future-oriented print experts in a relaxed environment. In January they came to Hamburg and in June 2018 to Harsewinkel-Marienfeld to visit the events concerning the topic packaging.

Helmut Fröhlich of Epple marked out the statutory framework of packaging print. © Epple Druckfarben AG

Branding, sustainability, process optimisation and food printing: The selection of topics for the exclusive Epple Experts Events was always intentionally wide-ranging. In the course of this, one thing became evident: The folding box has turned into a “point of sale” in shopping centres and stores. Packaging experts today are all-rounders in terms of knowledge: They are proficient in production layout as well as folding box design and are part of product marketing. The guests value the diversity of experts and the views beyond the horizons of the press room.

How do I use brand positioning as a management tool? How can packaging be seductive from a colour-psychological perspective? Is my printing company ready for print 4.0? How can I achieve an increase in efficiency in packaging production? These topics inspired the strategic point of view of the guests at the expert event to a great extent. Besides the new pure ink system PURe, the focus lay on environmentally friendly packaging print with the BoFood ink series by Epple, for printing on packing in- and outsides of foodstuffs. Product manager for packaging at Epple, Helmut Fröhlich, on this occasion offered analysis and consulting in regard to statutory framework conditions of packing print, which was met with great interest.