A printing technology bull's eye: The new book about Zlatan Ibrahimović

A heavyweight of the football world certainly deserves a weighty book: “I am Football” is the title of the latest publication about Zlatan Ibrahimović, the Swedish footballing superstar. The sporting book can boast a proud weight of 1,770 grams. Printed in Latvia by Livonia Print, the book scores with an elegant design, heavy in pictures, which are in addition to the CMY colours in particular printed in black and gold printing inks from Epple. Quality print promotes sales. Labiink from Riga who is Epple Druckfarben AG's sales partner in the Baltic States, expended enormous energy in the printing project “I am Football” and the corresponding ink supplies. Because many tons of sheet offset printing inks from Epple had to be ready for implementation in printing the initial print run of 200,000 books. The production of the book lasted 4 weeks. The central colours for the print on uncoated natural paper were a special CMY colour palette from the Livonia printing house, seven tons of black printing ink and 260 kilograms of Pantone Gold 871.